YouTube's AI experiment could transform music as we know it today

YouTube is ushering in a new era of music creation, and as is currently the case in all areas, artificial intelligence (UI) plays a major role. With its music UI principles and a music incubator based on responsible partnerships, YouTube aims to foster creativity in collaboration with the many stakeholders it has been working with for years. After studying many possibilities and challenges and gaining experience, YouTube is working with Google DeepMind on the largest UI project.

The first experiment, called “Dream Track” in the YouTube Shorts app, takes advantage of Lyria's advanced music generation model. Working with artists like Alec Benjamin, Charlie Puth, Charli XCX, Demi Lovato and more, creators can create unique soundtracks for their videos, up to 30 seconds long.

With the help of music creators, YouTube is developing music creation tools that will enable better connections between artists and their fans and promote the creative process. Experiment companies are exploring the potential of artificial intelligence functions that will help artists and creators take their imagination to the next level and improve their creative processes. In return, fans will be able to connect with their favorite creators through interactive tools and experiences.

Despite the opportunities that UI brings, YouTube recognizes the complex challenges in this area. They are committed to working with the music industry, developing meaningful and sustainable control mechanisms, and monetization. Although they are still in their infancy, they strive to build responsible and creative solutions that will enrich music creation and deepen the connection between creators and audiences on the platform.

YouTube believes that the fusion of technological innovation, human imagination and music can bring about extraordinary things. Although they are still in the testing and learning phase of early experiments with contributors, they look forward to discovering new ways to enrich music creation and deepen community bonding. Their principles will continue to guide the creation of tools that allow artists and creators on YouTube to develop their products in a bold and responsible way.