Netflix's password-sharing ban brings record number of new subscribers

In many countries around the world, Netflix has introduced new rules on sharing access passwords, despite the reluctance of some users. If they want to share the password, they have to pay an additional 4.99 euros per month per additional user. An additional user is an entity that does not live in the same household as the other users of the Netflix user account. The disobedient may be subject to a "fine".

Although the new rules have barely gone into effect, Netflix has indicated from the start that it will be tough and precise. Namely, the guide for household registration has started to be shown to users. Thus, everyone is forced to confirm that the location where they opened Netflix is actually their household. With this, the user confirms or registers the home network, which will become his permanent location from then on. After registration, the new rules for using your Netflix account will come into effect immediately.

It seems that the new rules brought the desired results to the company. Netflix gained more than 5.9 million new subscribers, or eight percent more users, in the last quarter due to the ban on sharing passwords. This exceeded even the most optimistic forecasts of experts by far. In addition, the company Netflix earned three percent more on this account than in the same period last year, or a calculated 1.35 billion euros. This is not surprising, since the growth of subscribers was much higher than the termination of subscription relationships. Therefore, many are convinced that Netflix will continue with the practice of banning password sharing.