Gaming
08.08.2024 07:30

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Movie actors in video games in battle against AI

Movie actors in video games in battle against AI

The cinematic video game industry is currently facing a major challenge as players have officially gone on strike over concerns related to artificial intelligence (AI). After extensive discussions, it became clear that players' concerns about AI-related worker protections could not be resolved through negotiations alone. The strike highlights the growing tension between technological progress and the protection of the creative professions.

Photo: The Hollywood Reporter

The use of artificial intelligence in video games has been a subject of debate for some time. It's increasingly clear that AI, with its ability to create realistic voices and even entire performances, can challenge the survival of voice actors and motion capture artists. The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) is at the forefront of this issue, advocating for regulations that would protect their members from having their performances replaced or replicated without consent or fair compensation.

The crux of the matter seems to be the question of what exactly is a "contractor" and who is entitled to this protection. The union politely suggests that any new agreements include all individuals who contribute to the physical and vocal aspects of the character. However, there is concern that without proper regulations, companies could use artificial intelligence to mimic these performances, effectively bypassing the need for human actors.

Photo: People.com

This isn't the first such strike, but it points to a broader conversation about the role of artificial intelligence in the creative industries. As technology continues to advance, it is extremely important that the rights and contributions of human artists are not diminished. It seems likely that the ongoing negotiations and the outcome of this strike will set a precedent for the integration of artificial intelligence into the entertainment industry in the future.

Currently, the video game industry is at a standstill as both sides work to find a mutually acceptable solution. Players respectfully request meaningful UI protections that would include requiring consent and fair compensation for all performers working under an interactive media agreement. The industry, on the other hand, believes it has offered conditions that are among the strongest in the entertainment sector.

The resolution of this strike will undoubtedly have far-reaching implications for the future of video gaming and the use of artificial intelligence in entertainment. This is a pivotal moment that requires a balanced approach to ensure that innovation does not come at the expense of the creative workforce that has long been the backbone of the industry. As the situation develops, all eyes will be on the negotiations to see how the industry adapts to the evolving landscape of AI and human play.




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