July 11 - The day Amazon sold the most in one day

Amazon announced in a press release that the first day of Prime Day, July 11, became the biggest sales day in the company's history. During the two-day shopping event, “Prime” members bought more than 375 million items worldwide and saved more than $2.5 billion with more than a million different deals on the Amazon store. All of this contributed to a historic Prime Day.

"The first day of Prime Day was the biggest sales day in Amazon's history, and Prime members saved more than any other Prime Day this year," he said Doug Herrington, CEO of Amazon Stores. "Prime delivers incredible value, and we're proud to provide that for members through exclusive offer events like Prime Day. Thank you to our Prime Members for continuing to shop our store and to our employees and independent sellers around the world who delivered to customers this Prime Day,” he added.

If you would like to participate in Amazon Prime Day or, for example, Amazon Black Friday, then you can take advantage of the free monthly trial of the Amazon Prime subscription.

A wide range of products and millions of discounts

This year, Amazon offered more deals than any previous Prime Day, with Home, Fashion and Beauty among the best-selling categories. Among the best-selling products are Fire TV Stick, LANEIGE Lip Glowy Balm, Apple AirPods and Bissell Little Green Portable Deep Cleaner.

Amazon's vast array of products is powered by independent sellers – most of which are small and medium-sized businesses – and this Prime Day was also the biggest for independent sellers in the Amazon store. Amazon ran more Prime Day product sales for small businesses than ever before, and this year, small businesses Caraway, True Classic and TUSHY increased their average daily sales by more than 18 times compared to normal days.

Prime members have purchased millions of Alexa-enabled devices, including the Fire TV Stick (3rd generation) with Alexa Voice Remote, which was Amazon's best-selling product worldwide.

Prime members save more

Primers saved more this year than any other Prime Day, saving more than $2.5 billion. Prime is a lot of memberships rolled into one, from exclusive year-round savings to free shipping, quality entertainment from Prime Video and Amazon Music, and convenient shopping.

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