IKEA is a second-hand furniture market

IKEA has begun challenging platforms such as eBay, Craigslist and Gumtree by launching a new marketplace where customers can buy and sell used furniture. Market called "IKEA Preowned," will be available in test form in Madrid and Oslo by the end of the year, with plans for global expansion. Jesper Brodin, CEO of Ingka, the main operator of IKEA stores, told the Financial Times: “This is a dream that has been developing for some time. We are at the point where we can implement more advanced and interesting projects at IKEA."

The new marketplace also strengthens IKEA's presence in the digital space, which is key to staying competitive at a time when consumers are increasingly switching to online shopping. With this move, IKEA is not only challenging established platforms such as eBay, but also consolidating its position as an innovative player in the used furniture market. Users will have the possibility of simple and transparent buying and selling, which improves the user experience and builds trust in the brand.

The new project is part of a larger transformation of IKEA, which in recent years has gone from a retailer known for selling furniture in stores outside city centers to a digital giant with services such as online sales, city stores and furniture assembly. The IKEA Preowned marketplace will allow shoppers to enter their products, images and price on the platform, while IKEA will use an AI-powered database to add its promotional images and measurements.

In addition, IKEA expects the market to bring new business opportunities, as customers who sell their furniture will have the opportunity to receive vouchers that can be used to purchase new products. This not only drives sales, but also builds customer loyalty and increases customer satisfaction. By incorporating digital tools and artificial intelligence, IKEA is not only modernizing its offer, but also strengthening its commitment to sustainable development and innovation in retail.

The market focuses on re-connecting with customers and doing business sustainably, which is in line with the company's commitment to becoming a circular and energy-positive company by 2030.

IKEA Preowned represents an ambitious step forward in the direction of sustainable development, enabling customers to extend the life of their furniture and reduce waste. This initiative fits perfectly with IKEA's vision to become a leader in the circular economy. In addition, the company believes that the new platform will contribute to reducing the negative impact on the environment and at the same time offer customers more affordable options for home furnishing.