HONOR 90: Premium features at the price of mid-range devices

The new HONOR 90 phone series is exactly what you've been waiting for. With superior camera capabilities, performance that can match high-end competition, and great audio that puts you right in the heart of the action, these phones can compete with devices above their category. Whether you're an aspiring professional photographer, a gamer or simply a tech enthusiast looking for your next daily companion, the HONOR 90 series of devices promises the ultimate experience. Below we will explore why this series is revolutionary in the mid-range smartphone market.

HONOR 90 delivers an exceptional photographic experience, making it an all-in-one tool for creators who want to share their vibe. The phone has a triple camera on the back, consisting of a 200 MP main camera, a 12 MP ultra-wide and macro camera, and a 2 MP depth camera. They are set in an elegant and harmonious "Mirror Moon" design, inspired by the beauty of the moon's phases.

The 200MP main camera equipped with a 1/1.4-inch sensor is the star of the show. The sensor size has been increased by 24 % compared to the previous generation, increasing the light sensitivity by 14 %. Which means yes you get high-quality images with an incredible level of detail. You can zoom in on a photo taken with the HONOR 90 up to 1/8 and still see every detail in perfect clarity. Thanks to the HONOR Image Engine, you simply point and shoot, and the details will be bright and well preserved. For low-light photography, users can also take advantage of the 16-in-1 pixel binning technique to greatly increase the light information captured in a single pixel, equivalent to 2.24μm, to produce stunningly illuminated photos.

HONOR 90 also has an improved portrait mode that captures extremely clear portraits in different lighting conditions. Blur effects have been improved, providing a more natural transition between the blur effect and the subject of the photo. This, combined with powerful hardware and optimizations, allows the camera to capture skin texture with minimal manual effort.

The 12MP ultra-wide and macro camera has an f/2.2 aperture and a 112° field of view, allowing users to easily capture a wider angle. It is ideal for photographing landscapes and architecture. A minimum focus distance of 2.5cm also allows users to capture detailed close-up photos.

The 2 MP depth camera with f/2.4 aperture allows the HONOR 90 to capture sharper and more vivid images – making portrait photography easier as it can users simply blur the background to highlight the subject of the photo.

HONOR 90 it also uses artificial intelligence technology, making video recording more convenient. Artificial intelligence recognizes the environment in which you are shooting, and recommend the most suitable of its five ways to record videos. It uses AI optimization technology to automatically adjust video parameters. AI focus technology enhances the clarity of every video frame, creating sharper scenes with greater dynamic range. In addition, the Always-on HDR effect enhances SDR videos to HDR and HDR10 videos to HDR10+, which provides vivid colors and more details.

The HONOR 90 series is packed with many premium features, especially when it comes to the display. At 6.7 inches, the quadrilateral floating screen is a spectacle in itself. The AMOLED screen offers an immersive viewing experience, whether you're browsing social media, watching your favorite shows or playing the latest mobile games.

The AMOLED panel under the glass supports a high resolution of 2664×1200, can display an incredible 1.07 billion colors and covers 100 % of the DCI-P3 color space. This ensures detailed and accurate reproduction of images, no matter how complex or colorful they are. In addition, the screen can reach a peak HDR brightness of 1600 nits, bringing to life all the vivid colors offered by HDR content.

HONOR 90 is equipped with industry-leading Pulse Width Modulation (PWM) dimming technology that flashes the screen at up to 3840 Hz. This enables a more pleasant flicker-free viewing experience, even at lower brightness levels, earning the device TÜV Rheinland Flicker-Free certification.

In addition, the large 5000 mAh battery of the device together with AI technology for energy saving and with technology for ultra-fast 66 W charging of the phone via HONOR wire provides all-day connectivity and perfect carelessness.

The HONOR 90 series marks the debut of MagicOS 7.1 based on Android 13, a significant step forward in HONOR's software development efforts.

HONOR has made great strides in improving these elements with the introduction of MagicOS 7.1. It promises a host of upgraded and customized features designed to provide a smarter and more convenient user experience.

Pre-sale of the HONOR 90 model lasts until July 24, at a suggested retail price of €549, is available in midnight black and emerald green. During the pre-sale when ordering the HONOR 90 5G smartphone you receive an excellent HONOR Pad X8 tablet. The offer is available from mobile operators until the end of the pre-sale or until stocks are sold out.

The HONOR 90 Lite in titanium silver and midnight black will soon be on sale at major mobile operators, at a recommended retail price of 299 euros.

For more information, visit the HONOR website at www.hihonor.com/si/