Now it's official, the new iPhone will be launched on September 12
After months of speculation, it's now finally confirmed when Apple will reveal its latest series of iPhones, Apple Watches and more. On August 29, Apple sent invitations to journalists for an event that will take place on Tuesday, September 12, 2023.
The invitation features the Apple logo at the top stylized with what looks like grains of sand in grey, blue and silver. This is almost certainly a hint at the iPhone 15 Pro, which is expected to be released this year in black, silver, gray and dark blue. Below the logo is the similarly colored inscription “Wonderlust”. The event will be streamed live on Apple's website, though you'll likely be able to watch it via YouTube or the Apple TV app as well.
In terms of expectations for Apple's announced event, the star of the show will almost certainly be the iPhone 15 series. The iPhone family this year is likely to include the iPhone 15, iPhone 15 Plus, and iPhone 15 Pro. We also expect the iPhone 15 Pro Max, although it may also be called the iPhone 15 Ultra. Among the potentially biggest innovations or the changes certainly include USB-C connectors for all four phones, a new “Action” button that will replace the mute switch and a “Dynamic Island” that will be available on all four models.
It is true that the iPhones are the main stars of the event, but they are not the only thing that we have been waiting for for a long time. The event on September 12 is also said to be the time where we will get to know the new Apple Watch Series 9, possibly together with the Apple Watch Ultra 2. This year should be a little more subdued in the field of Apple Watch smartwatches, with the most important changes limited to a new processor and updated colors. It's also possible that we'll see a new case for the AirPods Pro 2 with a USB-C connector.
Apple usually starts pre-orders for its new devices soon after big events like this. If previous years are anything to go by, this time pre-orders could start on Thursday or Friday, i.e. September 14th or 15th.