OpenAI announced SearchGPT, a UI web browser to compete with Google

Google and Perplexity's rival will initially be available to a limited number of users as a prototype, aiming for integration with ChatGPT.

OpenAI je končno uradno naznanil vstop na področje spletnih brskalnikov. Pripravljajo namreč SearchGPT, ki je v bistvu spletni brskalnik, ki ga poganja umetna inteligenca in ima “real-time” dostop do podatkov na internetu.

As we can see in the picture, it all starts with a text window in which the question is: "What are you looking for?". Instead of classic results in the form of links, SearchGPT tries to organize and logically present the results. OpenAI's example showed how the new browser UI finds information about music festivals, displays a brief description of the events, and adds links.

An example of SearchGPT query where the user searches for "music festivals in Boone, North Carolina" in August 2024. The model delivers real time information scraped from the web, including links to sources. — Source: OpenAI

SearchGPT je za zdaj zgolj prototip. Kayla Wood, OpenAI-jeva predstavnica za odnose z javnostmi je za portal The Verge povedala, da UI spletni brskalnik poganja GPT-4 družina modelov, v prvi fazi pa bo na voljo samo 10.000 testnim uporabnikom. Woodova dodaja, da OpenAI pri gradnji iskalnih rezultatov sodeluje s “third-party” partnerji. Njihov cilj je integrirati brskalnik direktno v ChatGPT.

To je začetek nečesa, kar bi lahko postala pomembna grožnja Googlu, ki je pohitel s funkcijami umetne inteligence v svojem iskalniku, saj se boji, da se bodo uporabniki zgrinjali h konkurenčnim izdelkom, ki najprej ponujajo orodja. Prav tako postavlja OpenAI v bolj neposredno tekmo proti zagonskemu podjetju Perplexity, ki se oglašuje kot “UI iskalnik odgovorov”. Perplexity je bil pred kratkim deležen kritik zaradi funkcije UI povzetkov, za katero so založniki trdili, da neposredno krade njihovo delo.

Zdi se, da je OpenAI to dogajanje opazoval in pravi, da uporablja bistveno drugačen pristop. V blog objavi je podjetje poudarilo, da je bil SearchGPT razvit v sodelovanju z različnimi medijskimi partnerji, ki vključujejo organizacije, kot so lastniki The Wall Street Journal, The Associated Press in Vox Media, matično podjetje portala The Verge. “Partners have provided valuable feedback and we continue to work closely together,” pravi Wood.

OpenAI's rapid progress has brought ChatGPT millions of users, but the company's costs are rising. It was announced this week that OpenAI's model-learning costs could reach $7 billion this year, with millions of users of the free version of ChatGPT only pushing that figure further. SearchGPT will initially be free to use, and since it appears to be ad-free at the moment, it's clear that OpenAI will need to provide monetization soon.