The winners of the 33rd Slovenian Advertising Festival are known

The two-day festival event of the 33rd SOF, which was attended by as many as 1,300 people in the Portorož Auditorium on June 6 and 7, was rounded off by the Golden Night with the presentation of awards.

Photo: Žiga Intihar

The first round of judging took place for the third time within the framework of the SOF Competition Academy, in which 43 members of the Slovenian Advertising Chamber evaluated the works for the short selection alongside the expert jury. The competition academy proved to be a good festival platform that connects the entire advertising industry - agencies, advertisers and media, and the works were finally evaluated by an 11-member jury, chaired by creative director Boštjan Napotnik, from the Brand Management group and the Responsible section communication, 3 more advertiser representatives joined the evaluation.

Winners of the 33rd SOF The agency celebrated as Agency of the Year Futura DDB, and the most successful brand of the year is Poly.

The best production house of film ads is Discount films, and the best production houses of radio and audio ads are Black Lime and Radio Slovenia.

He received the title Advertising Personality of the Year Andrej Krajner, director of branding and communication in the NLB Group, and the advertiser in 2023 became a company A1 Slovenia.

They travel to the Young Lions competition in Cannes Ivon Repša and Lučka Fabijan from the DROM agency, winner of the competition for Young Creatives.