Netflix bans bring record number of new subscribers

In many countries around the world, Netflix has introduced new rules on sharing access passwords, despite the reluctance of some users. If they want to share the password, they have to pay an additional 4.99 euros per month per additional user. An additional user is an entity that does not live in the same household as the other users of the Netflix user account. The disobedient may be subject to a "fine".

Although the new rules have barely gone into effect, Netflix has indicated from the start that it will be tough and precise. Namely, the guide for household registration has started to be shown to users. Thus, everyone is forced to confirm that the location where they opened Netflix is actually their household. With this, the user confirms or registers the home network, which will become his permanent location from then on. After registration, the new rules for using your Netflix account will come into effect immediately.

It seems that the new rules brought the desired results to the company. In the United States, on May 26 and 27, the number of subscribers increased by as much as 100,000. This means that in this short time, the number of subscribers has increased by as much as 102 percent compared to the previous 60 days. Although Netflix also saw an increase in subscription cancellations, the growth in the number of users was still much higher.