Instagram's Threads app reaches 100 million users in just five days

In doing so, it overtook ChatGPT and pointed to the potential of the social networking market. Experts say that the biggest challenge will be how to keep users on the platform.

Instagram's text app Threads reached 100 million registered users in just five days. Twitter's current biggest rival was released on June 6 (June 5 in the US). He also confirmed the big milestone of the application Adam Mosseri, prvi mož Instagrama. “100 million users in just five days. I'm not sure I can grasp that fact. It's crazy. I really can't believe it“, je povedal za spletni portal Tech Crunch.

“Ekipa je trdo garala, vendar se zavedamo, da je to šele začetek. Vsi nam pravijo “naj deluje, naj bo izjemna, naj raste”. Zagotovo smo zadeve peljali mimo ustaljenih okvirjev, vsekakor pa obljubljam, da bomo naredili vse, kar je v naši moči, da bo platforma res vrhunska“, je še dodal Mosseri.

On the first day, Mark Zuckerberg regularly published the number of newly registered users. Within just two hours of its release, 2 million users were registered, 5 million within four hours and 10 million users within seven hours. The next morning, Meta's CEO announced that Threads already had 30 million accounts. The speed of growth in the number of users of the new platform is even more impressive if we realize that the application is not yet available in the EU due to privacy reasons.

Until the Threads app, OpenAI's ChatGPT was considered one of the fastest growing consumer products ever. It reached 10 million daily active users in the first 40 days and 100 million monthly users in two months. Considering that we are in the first month of the Threads platform and that we are already talking about 100 million monthly active users, we can see what potential the innovation has in the field of social networks. However, many experts agree that the biggest challenge will be keeping users on the platform.

While many users are testing Meta's new social network, many are also pointing out the missing features and functionality. Meta claims that their developers are working intensively on the development of various flaws. We have already presented some of them in our articles.